Summer Pajama Snapeakers Launch 'Happiness Happening' Summer Collection

‘One-mile wear’ remains strong. Referring to fashion that can be worn comfortably and stylishly not only indoors but also within a one-mile radius from home, one-mile wear has now become everyday clothing rather than a temporary trend. Riding the wave of one-mile wear’s popularity, pajamas have stepped out of the bedroom. More people are wearing stylish pajamas in their daily lives beyond just bedtime. Among them, Snapickers, known for their mood-changing synesthetic loungewear, unveiled their summer collection on the 14th.

“Happiness Happening,” a small yet exciting event that awakens daily life, is a collection inspired by 1980s French youth films, expressing romantic elements such as midday picnics, the scent of lakeside grass, and forest romances as everyday sensory experiences.

As a fabric-specialized company, Snapickers created this collection based on accumulated data and know-how, using unique colors and patterns that consider brightness and saturation to visually evoke freshness. They newly launched short-sleeve pajama sets with a minimal design that offers light comfort for any movement, along with thick and soft bathrobes.

In particular, the bathrobe, made from terry cloth?considered the most sophisticated material this summer?features a uniquely fluffy and soft texture. Its bold stripes and colors create a retro mood, allowing for distinctive styling not only indoors but also at pools or beaches.

Meanwhile, Snapickers is offering three launch event discount coupons: a 3,000 KRW coupon available immediately upon signing up on their website, plus additional discounts of 5,000 KRW for purchases over 50,000 KRW, 10,000 KRW for purchases over 100,000 KRW, and 30,000 KRW for purchases over 300,000 KRW. These coupons can be used in combination.

Snapickers’ summer collection “Happiness Happening” is available for purchase from today on their online store, and starting from the 21st, it will also be available at select shops such as W Concept, 29cm, Musinsa, WIZWID, and Gett.