Lotte GRS Settles into New Nest, Accelerates ESG Management

Moving from Yongsan to Doksan-dong New Headquarters
6 Metropolitan Sales Branches and
2 Business Divisions in One Space
NO Straws·NO Plastic, etc.
ESG Mid- to Long-Term Roadmap Unveiled

On the 7th, CEO Cha Woo-cheol and guests attending the opening ceremony of Lotte GRS's new headquarters conducted a ribbon-cutting ceremony to mark the opening. (Photo by Lotte GRS)

[Asia Economy Reporter Seungjin Lee] Lotte GRS has opened a new era in Doksan-dong by moving into the ‘Geumcheon Lotte Tower’ in Doksan-dong, Geumcheon-gu on the 7th, leaving the Galwol-dong office building in Yongsan-gu, Seoul, which was the origin of Lotte Group, after 33 years.

With the move to the new office, Lotte GRS consolidated six metropolitan area sales branches located in Hyehwa, Magok, and Gwanak, along with two business divisions, into one space to improve work efficiency. Following the opening ceremony of the new office, Lotte GRS CEO Woochul Cha announced the launch of the ‘2025 With Us, For Us’ campaign to realize ESG (Environmental, Social, and Governance) management. They also unveiled a mid- to long-term roadmap to implement ESG management strategies, including ‘No Straw,’ ‘No Plastic,’ and the introduction of electric bikes.

As part of its eco-friendly policies, Lotte GRS plans to implement ▲ reduction of plastic and chemical substances ▲ expansion of recycled PET bottle usage ▲ eco-friendly packaging ▲ strengthening of green purchasing by 2022. From 2022, as a mid- to long-term strategy, they will build eco-friendly stores that reduce resource and energy consumption such as electricity and water.

Eco-friendly materials will also be used for store finishing materials. By 2023, electric two-wheelers will be deployed, and by 2025, they aim to reduce the use of disposable items such as plastic bags and discarded paper receipts to achieve zero general plastic usage, a 50% introduction rate of disposable item recycling, and a 50% adoption rate of eco-friendly packaging.

They will also strengthen social responsibility capabilities. Along with currently operating social contribution activities, they will utilize franchise industry expertise to support prospective entrepreneurs with know-how and systems necessary for business preparation, such as commercial area analysis and legal education. Fundraising activities involving customers will also be conducted in collaboration with social contribution donation organizations.

To enhance transparent management, an ESG committee under the ESG board and a working council will be established to set up a decision-making system for management activities from an ESG perspective. In particular, they plan to obtain ISO certification, an ESG-related certification system, by 2023 and acquire ESG evaluation certification operated by domestic financial institutions and investment advisory firms by 2025.