"Lotte Homeshopping's 'Fashion Festa' Special Exhibition with Up to 51% Discount for 12 Days"

Lotte Homeshopping will hold a "Fashion Festa" from the 9th to the 20th, featuring exclusive and popular fashion brands' summer new products and off-season items, offering up to 51% discounts and reward points. (From left) George Leach linen pants, Laurel Supima 100 T-blouse (Photo by Lotte Homeshopping).

Up to 51% Discount on Fashion Items from the 9th to 20th, Plus Reward Points
Exclusive Popular Fashion Brand Items from 'Laurel', 'Paul & Joe', 'Georges Rech' Focused
One-Day Special on the 11th Featuring Linen Jackets, Goose Down, and More

[Asia Economy Reporter Kim Yuri] Lotte Homeshopping announced on the 7th that it will hold a 'Fashion Festa' from the 9th to the 20th, featuring exclusive and popular fashion brands' summer new arrivals and off-season items, offering up to 51% discounts and reward points.

Lotte Homeshopping stated that in response to this year's early heatwave, it began showcasing summer fashion new arrivals from April, achieving approximately 1 million sets ordered and over 63 billion KRW in order value as of June 2. In March, it also launched early summer items from exclusive fashion brands such as 'Laurel' and 'Georges Rech', selling over 100,000 sets in less than a month. Reflecting customer demand to purchase summer new arrivals at reasonable prices ahead of this year's heatwave, the company planned this fashion special exhibition.

From the 9th for 12 days, popular items from exclusive fashion brands like 'Laurel', 'Paul & Joe', and 'Georges Rech' will be offered at discounts up to 51%, and customers purchasing event items via the mobile application will receive 10% reward points. 'Paul & Joe's dress, featuring a bright design with metallic prints, a trend for this summer season, will be offered at a 37% discount. Since its launch in April, it has achieved 40,000 sets ordered and over 2.5 billion KRW in order value across five broadcasts. 'Georges Rech's 'Linen Pants 2 Types', flare pants made from a linen and cotton blend, will be sold at a 28% discount, and 'Laurel's representative popular items, including 'Supima Cotton Tee Blouse 5 Types' and 'Linen Dress', will be offered at discounts up to 51%. Additionally, off-season new items such as the mink vest from the fur specialist brand 'CTG' will be sold at special prices in limited quantities.

Meanwhile, on the 11th only, a 'One-Day Special' will be held featuring exclusive fashion brands' summer new arrivals and off-season items sold at special prices in succession, including 'Brucefield's linen jacket, 'The Handmade's summer knit pants 3 types, 'Daniel Este's reversible goose down, and 'Lunacores' wool half jackets.

Yoo Hyung-joo, Head of Product Division at Lotte Homeshopping, said, "Due to the early heatwave, we introduced summer new arrivals about two weeks earlier than usual, and as customer demand has been high, we decided to hold a special exhibition offering discounts on exclusive and popular brands' summer new arrivals ahead of the full summer season. We expect this to be a reasonable shopping opportunity as we showcase a large number of popular items by brand and provide reward point benefits."