Tmon, Average Customer Usage Days Per Month 10.2 Days... "Visit Once Every Three Days"

Nielsen Korean Click Announces Customers' Average Monthly Usage Days Rank 1 for 2 Consecutive Quarters
Increasing Purchases by MZ Generation, Future Core Growth Engine

[Asia Economy Reporter Kim Cheolhyun] TMON (CEO Jeon Incheon) announced on the 7th that the average number of days customers used their service per month in the first quarter of this year ranked first among six major domestic e-commerce companies.

According to Nielsen Korean Click, a statistical analysis company, the average number of days customers visited TMON per month in the first quarter of this year was 10.2 days. This marks the highest usage days among the top six domestic e-commerce companies for two consecutive quarters, following the fourth quarter of last year.

This means customers visit TMON approximately once every three days to shop, which is an encouraging figure considering TMON has 28 million members. Purchases by the MZ generation (born early 1980s to early 2000s), a key future growth driver, also increased. Compared to the first quarter of 2018, purchases by teenage customers in the first quarter of this year increased 2.2 times.

TMON explained that its 'time commerce' strategy, which offers special-priced products by the second and minute, is showing visible results in line with the surge in mobile shopping. TMON is diversifying time commerce from ultra-short time stores to concept time stores with differentiated points. The representatives of ultra-short time stores are '100 Second Attack' and '10 Minute Attack.' 100 Second Attack offers special-priced products for only 100 seconds every morning at 9 AM, and 10 Minute Attack offers special-priced products for 10 minutes every hour at 10 AM. Because customers must complete payment within a short time, carefully selected attractive products are presented, resulting in sales doubling in the first quarter of this year compared to the same period last year.

A TMON official said, "By leading time commerce and strengthening customer benefits through premium membership Super Save, we have achieved positive results in customer visits and sales through differentiation. We will do our best to enhance competitiveness through the time commerce channel to satisfy both customers and partners."