E-commerce Unleashes 'Shopping Chance' for Summer Season

WEMAKEPRICE Offers All Products Ending in 66 or 666 Won on the 6th
COUPANG's Cool Discount Benefits 'Summer Living Fair'
TIMON Holds 'Early Summer Festival' Throughout June

[Asia Economy Reporter Kim Cheol-hyun] E-commerce companies are preparing a series of promotional events offering significant discounts ahead of the peak summer season. As the trend of contactless consumption has expanded due to the prolonged COVID-19 pandemic, these events are expected to provide consumers with an opportunity to prepare for summer more reasonably from home.

Wemakeprice is holding a discount event on essential summer items. Especially on the 6th, during the '66 Day' event, over 800 summer season products featuring the number '6' will be offered at special prices. Popular models of Samsung Electronics air conditioners, dryers, and washing machines will be sold starting from 752,666 KRW, and the stand air circulator, which has emerged as a new summer trend appliance, can be purchased for 27,666 KRW. Various food products to stimulate appetite in the increasingly hot weather are also prepared. Seasonal summer fruits such as high-sugar-content black watermelons weighing 5-6 kg are available for 16,666 KRW, and fresh cherries at 1 kg for 15,666 KRW at special prices. On the day of the event, ultra-discounted time deal products will be revealed six times throughout the day (at 0:00, 9:00, 12:00, 15:00, 18:00, and 21:00).

Coupang is holding a 'Summer Living Fair' until the 6th, gathering popular living products in one place for the summer season. Customers can purchase a variety of living items at affordable prices, including bedding for a cool summer, home decor that easily changes the atmosphere of the house, furniture, and bathroom products. In particular, products from about 85 popular brands such as Speano, She’s Home, Daily Water, and Live Mom are available at discounts of up to 64%. For customers’ easy and convenient shopping, frequently purchased products are categorized by category. A brand hall where customers can find representative products from popular living brands at low prices has also been prepared.

Tmon is holding an 'Early Summer Festival' throughout June, offering special prices on domestic airline tickets, rental cars, accommodations, and water leisure admission tickets for summer travel, along with an additional 10% discount event. T’way’s domestic one-way airline tickets are offered at exclusive special prices, and tickets for popular routes can be purchased at the lowest online prices. Additionally, special rental car deals, which are hard to find during the peak summer season, are available. There are also special-priced pensions for customers preparing trips near Seoul. Although vaccination is expanding, the situation is still not fully safe, so Tmon plans to actively promote quarantine guidelines for safe travel on the event page.