Homeplus "June 1 is 'Milk Day'... From Organic to PB All in One Place"

Homeplus announced on May 31 that it has exclusively launched 5,000 limited edition "Maeil Sangha Farm Organic Milk Special Pack (12,000 KRW)" containing 12 packs of organic milk (125ml) and an organic towel to celebrate "World Milk Day" on June 1. A model is showcasing various types of milk with children at the Homeplus World Cup store in Seongsan-dong, Seoul. (Photo by Homeplus)

'Leading Domestic Milk Consumption Promotion on 'World Milk Day'
From Organic Milk Planning Packs to 1A Grade PB Milk Available

[Asia Economy Reporter Kim Yuri] Homeplus announced on the 31st that it has exclusively launched the 'Maeil Sangha Farm Organic Milk Planning Pack,' which contains 12 packs of organic milk (125㎖) and an organic towel, in celebration of World Milk Day (June 1). This planning pack will be sold in a limited quantity of 5,000 units at 11,900 KRW at all stores nationwide.

World Milk Day was proclaimed by the United Nations Food and Agriculture Organization (FAO) in 2001 to raise awareness of the value of milk and promote milk consumption. Homeplus also offers various large-capacity milk products, such as 'Pasteur Fresh Milk (2.3ℓ)' for 5,480 KRW and 'Homeplus Signature 1A Milk (2.3ℓ)' for 4,480 KRW.

Homeplus's premium private brand (PB) 'Homeplus Signature 1A Milk' is sold at 1,990 KRW for 1ℓ, 1,690 KRW for 200㎖ (3-pack), and 'Homeplus Signature 1A Low-fat High-Calcium Milk (900㎖)' is sold at 1,990 KRW. On June 1 only, 'Seoul Milk Sterilized Milk (1ℓ, 2,600 KRW)' will be offered as a 1+1 deal, and on the Homeplus online mall, 'Purmil High-Calcium Low-Fat Milk (900㎖×2)' will be available for 3,000 KRW.