NVT "'Addison' Offer Wall, Partnership Agreement with Kakao Mobility"

[Asia Economy Reporter Hyunseok Yoo] KOSDAQ-listed company NBT announced on the 27th that its B2B (Business to Business) division’s ‘Addison’ offerwall recently signed a mobile point platform partnership agreement with Kakao Mobility.

Through this partnership agreement, NBT will introduce the offerwall system that allows free point accumulation on Kakao Mobility’s ‘KakaoT’ platform. ‘KakaoT’ users can earn free points by completing various missions, and these points can be used for payment after using services such as taxi, designated driver, parking, bike, and shuttle bus within the ‘KakaoT’ app.

Park Sugeun, CEO of NBT, stated, “This partnership agreement between Addison offerwall and Kakao Mobility is the first case of applying the point industry in the mobility sector beyond existing content and financial platforms, and it can serve as a leap forward to accelerate the growth of the point market in daily life.” He added, “As this is the first case of introducing a point platform in the mobility field in collaboration with Kakao Mobility, which has 28 million users, we plan to prove its effectiveness and further explore the possibility of expanding into various other industrial sectors.”

‘Addison’ is a new offerwall business platform launched by NBT in 2019 targeting the B2B market, and it has been actively collaborating with major domestic businesses across various industries. By providing a separate page within existing platforms through corporate partnerships and introducing NBT’s own offerwall system, it has the advantage of much easier user base acquisition.

The company expects that with the application of the offerwall system on the ‘KakaoT’ platform and the continuous expansion of partnerships with major platforms this year, the monthly active users (MAU), a key indicator of performance growth, will exceed the initial 2022 target of 10 million during the first half of this year. As of January this year, Addison offerwall’s MAU surpassed 7 million just over two years after its launch.