Shinsegae Duty Free Myeongdong Store Opens New Alexander McQueen Shop

Shinsegae Duty Free has newly opened a store of the British luxury brand 'Alexander McQueen' at its Myeongdong branch.

[Asia Economy Reporter Lim Chun-han] Shinsegae Duty Free announced on the 25th that it has newly opened a store of the British luxury brand ‘Alexander McQueen’ at its Myeongdong branch.

Alexander McQueen is a brand that has recently gained much love from the 2030 generation, which is rapidly emerging as the main consumer group of luxury brands. The newly opened store will showcase a variety of products ranging from Alexander McQueen sneakers to bags.

Alexander McQueen’s sneakers, known for their clean design, are products that men consistently seek as daily luxury shoes. In particular, the oversole sneakers gained such high popularity through word of mouth among enthusiasts that they became scarce.

Another major product of Alexander McQueen is the ‘Jewel Satchel Bag,’ which attracted attention on social networking services (SNS). Inspired by the ‘Four Ring Clutch,’ which can be held by inserting fingers into the decoration, this product is lavishly adorned with Swarovski crystals, drawing much attention.

A Shinsegae Duty Free official said, “As the luxury consumer base gradually expands and consumer sentiment revives, the demand for luxury purchases will continue. We are especially focusing on the trends of the MZ generation, who actively consume for their own satisfaction. Along with this store opening, we plan to continuously discover and introduce famous overseas luxury brands to our customers.”