[Asia Economy Reporter Seungjin Lee] Aekyung Industrial has launched its attack on the Japanese e-commerce market following its expansion into China, the United States, and Southeast Asia.
On the 25th, Aekyung Industrial announced that it has opened an official brand store on the Japanese online platform 'Qoo10 Japan' and started sales.
By entering a well-known platform in Japan, the world's fourth-largest e-commerce country, Aekyung Industrial plans to strengthen its sales channels in the Japanese online market. In particular, it will expand marketing activities to increase brand awareness in the Japanese market, where the fourth Korean Wave boom and the popularity of K-beauty are rising.
Aekyung Industrial opened 'AK BEAUTY OFFICIAL,' an official brand store within Qoo10 Japan, and operates its representative cosmetic brands popular overseas such as 'AGE 20’s' and the makeup specialty brand 'LUNA.' Subsequently, it plans to add and operate cosmetic brands such as 'FFLOW' and 'a-Solution.'
Qoo10 Japan is considered one of the four major open market platforms in Japan, along with Rakuten, Amazon Japan, and Yahoo Shopping.
Aekyung Industrial has been expanding its global market presence by entering major regional e-commerce platforms, starting with China's largest e-commerce platform 'Tmall,' Southeast Asia's largest online commerce platform 'Shopee,' and the world's largest e-commerce company 'Amazon.'
An Aekyung Industrial official said, "Aekyung Industrial is recently accelerating the expansion of overseas online sales channels," adding, "Starting with the entry into Qoo10 Japan, we plan to make multifaceted efforts to enhance brand awareness and increase sales in the Japanese market."
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