Lotte, Shinsegae, Hyundai Department Store Luxury Season Off... "Up to 50% Discount"

Lotte Department Store is holding a season-off event offering 20 to 50% discounts on overseas fashion brand products.

[Asia Economy Reporter Lim Chun-han] Lotte, Shinsegae, and Hyundai Department Store are simultaneously launching luxury season-off discount events. In this event, spring and summer overseas fashion products, including luxury brands, will be sold at up to 50% off.

According to the industry on the 22nd, Lotte Department Store has been holding a season-off event since the 21st, offering 20-50% discounts on overseas fashion brand products. Brands such as Marni, Loewe, Bally, Celine, Moschino, and Vivienne Westwood will sequentially participate in the sale.

There is also an event where Lotte gift certificates are given based on the purchase amount. From the 21st to the 23rd and the 28th to the 30th, customers who purchase season-off brand products worth 2 million, 3 million, 5 million, or 10 million KRW or more at all Lotte Department Store branches will receive Lotte gift certificates worth approximately 5%. Additionally, until the 3rd of next month, an event is prepared where customers who purchase 3 million KRW worth of gift certificates in cash at Lotte Department Store will receive an additional 3% gift certificate on a first-come, first-served basis.

Hyundai Department Store is also offering 10-50% discounts on about 180 overseas fashion brands at 16 stores nationwide, including the Apgujeong Main Store, starting the same day. On the first day, about 80 brands such as Bally, Jil Sander, and Lanvin started, and from the 28th, brands like Celine, Vivienne Westwood, and Emporio Armani will participate. Next month, brands such as Thom Browne, Tory Burch, and Comme des Gar?ons will sequentially hold discount events.

A Hyundai Department Store official said, "Since this summer's temperature is expected to be higher than last year, the volume of summer products such as shirts, blouses, and dresses has been increased by 20-30% compared to last year in this season-off." Hyundai Department Store will also open pop-up stores showcasing new products of overseas fashion brands at each store.

Shinsegae Department Store will sell products from a total of about 200 brands at up to 50% off, focusing on major stores such as the Main Store, Gangnam Store, Centum City Store, and Daegu Store starting from the 27th. The men's section of Boon the Shop will hold discount events of up to 40% on brands such as Maison Margiela, Vetements, and Celine. In the women's section of Boon the Shop, brands such as Celine, Alexander McQueen, and Vetements will start discounts of up to 50%. Famous overseas brands such as Marni, Emporio Armani, Acne Studios, Rick Owens, and Tom Ford will also participate in the season-off.