Vegan Handbag Brand ‘Marhen.J’ Captivates Indonesian Fashion People

The global vegan handbag brand ‘Marhen.J’ (CEO Daeyoung Cho) is experiencing a rapid rise worldwide. On April 30th, it opened a pop-up store at Lotte Avenue Department Store in Jakarta, Indonesia. Achieving an average daily sales of 150 million rupiah (approximately 12 million KRW), it marked a successful breakthrough in Indonesia. As a native Korean brand, Marhen.J is establishing an unprecedented global presence in the Southeast Asian market.

According to local Marhen.J representatives, the unique canvas bags exclusive to Marhen.J received high acclaim, and the apple leather handbags?originally developed and popularized in Korea?are also enjoying strong popularity locally.

Since 2018, Marhen.J has been creating a sensation in Indonesia. Despite the challenges posed by COVID-19, the brand set up a booth embodying its identity in the main zone of the department store, allowing customers to experience the brand firsthand, and has continued its success under strict quarantine measures. Furthermore, Marhen.J is demonstrating its potential not only in Indonesia but also in Singapore, Vietnam, the United States, and Australia, actively opening overseas department store locations and dedicating efforts to pioneering global markets.

Meanwhile, as a leading vegan brand actively pursuing sustainable conscious fashion, Marhen.J stated that it will continue to respond proactively to environmental crises and pursue the value of sustainable conscious fashion through products utilizing various eco-friendly materials.