NVT posts 600 million KRW operating profit in Q1, returns to profit... "Aiming for best performance this year"

[Asia Economy Reporter Hyunseok Yoo] NBT announced on the 18th that its consolidated operating profit for the first quarter of this year turned positive to 600 million KRW compared to the same period last year. During the same period, sales increased by 73.8% to 17.3 billion KRW, marking the highest quarterly figure since the company's founding.

The company stated that, having achieved the highest sales in the first quarter since its establishment?a period traditionally considered an off-season for the industry?and entering a profit turnaround, it plans to focus on expanding partnerships such as the Addison Offerwall, which officially joined the performance lineup this year, as well as increasing the share of its own commerce. The goal is to achieve maximum performance through integrated growth of both B2B (Business to Business) and B2C (Business to Consumer) business sectors.

Park Sugeun, CEO of NBT, said, "With the large-scale partnership media revenue from Addison Offerwall, mainly in the B2B business sector, which was signed in the second half of last year, officially joining the performance lineup this year, the B2B business sector recorded sales growth exceeding 100% compared to the first quarter of last year." He added, "As NBT, which has secured a leading position in the emerging mobile point market, continues to expand large-scale media partnerships centered on the B2B business group this year, the growth rate is expected to accelerate further each quarter."

NBT operates 'Cashslide,' the nation's number one point platform business that rewards users with points through mobile lock screen ad exposure, as well as 'Addison,' an offerwall network platform targeting the B2B market.

Since early this year, NBT has been continuously expanding partnerships with major media companies such as Toss and K Bank. The combined monthly active users (MAU) of NBT's major point platforms surpassed 10 million in the first quarter.