Kia Builds 'Integrated Vehicle Control Platform' in Singapore

Collection of Vehicle Driving Data Enables Customized Customer Services

[Asia Economy Reporter Yoo Je-hoon] Kia will establish an 'Integrated Vehicle Management Platform' for customized customer services in Singapore in the first half of next year.

Kia announced on the 18th that it signed a memorandum of understanding (MOU) with Cycle & Carriage, Kia's local dealership in Singapore, to build an integrated vehicle management platform aimed at innovating customer experience.

Under this agreement, Kia will first equip the Singapore market models with the locally tailored connectivity service, 'Kia Connect Lite.'

Furthermore, in the first half of next year, Kia will build an integrated vehicle management platform that collects driving data from vehicles. Through this platform, Kia plans to monitor customers' vehicle usage and driving data in real time and provide customized services in cooperation with local dealerships.

In addition to real-time driving monitoring, Kia will minimize potential inconveniences customers may experience by providing remote support and analyzing driving and diagnostic data. For example, if a vehicle problem occurs, such as warning lights turning on, Kia will proactively contact the customer at the point of contact to offer a service appointment for maintenance.

Moreover, based on data collected through next-generation diagnostic equipment, Kia will create a comprehensive status dashboard at service centers that allows a quick overview of various information such as customer revisit rates, vehicle repair times, and types of defects, supporting efficient operations.

Kia chose to first establish the platform in Singapore due to its strategic position as a Southeast Asian logistics, finance, and business hub. The company also considers the region to have a relatively high interest in new technologies and trends.

Kia plans to expand the application areas based on the operational effectiveness and system advancement of the platform. In particular, Kia intends to support the purpose-built vehicle (PBV) pilot project currently underway in Singapore through this platform and establish collaborative systems with Hyundai Motor Group's 'Hyundai Motor Group Singapore Global Innovation Center (HMGICS)' to develop various customer experience services.

Pablo Martinez, Head of Kia Ownership Experience Business Division, stated, "Through this integrated management platform, we expect to enhance customer satisfaction and loyalty by providing convenient and customized customer experiences across various touchpoints, from vehicle driving to service appointments and repairs."