Lotte Food Launches 'Choco Fudge Crunch Bar'

[Asia Economy Reporter Seungjin Lee] Lotte Foods announced on the 18th that it will launch the ‘Choco Fudge Crunch Bar,’ which adds crunch to chocolate. This product diversifies the flavors of Lotte Foods' Choco Fudge.

The Choco Fudge Crunch Bar features crunchy chocolate wrapped in chocolate ice cream, offering a different sweetness compared to the original Choco Fudge. Launched in 2005, Choco Fudge is an ice bar known for its rich and chewy chocolate flavor, maintaining steady sales.

Along with the release of the Choco Fudge Crunch Bar, the original Choco Fudge packaging has also been revamped. Emphasizing the rich chocolate flavor, the new design highlights the chewy and smooth characteristics of Choco Fudge.

A Lotte Foods representative said, “Choco Fudge is an ice bar with a loyal fan base who love its rich chocolate taste,” adding, “We enhanced the richness by introducing a crunchy chocolate-flavored ice bar with an enjoyable texture.”