CJ OnStyle Hosts 'Chwihyang ON Day'... "Awaken Your Shopping Preferences"

CJ OnStyle will hold 'Chwihyang ON Day' on the 19th, broadcasting its flagship programs all in one day.

[Asia Economy Reporter Lim Chunhan] CJ OnStyle announced on the 17th that it will hold ‘Chwihyang ON Day,’ a day dedicated to broadcasting its flagship programs all at once, on the 19th. Under the concept of ‘turning ON the shopping preferences of customers who were OFF,’ the company plans to present a channel crossover broadcast linking TV live and mobile live.

On Chwihyang ON Day, planned programs responsible for specific days, such as Good Life and Choi Hwajeong Show, can be watched through channel crossover broadcasts on both TV and mobile. The channel crossover broadcast starts the mobile live broadcast immediately after the TV live broadcast ends, naturally guiding TV viewers to mobile and maximizing synergy between channels. The products scheduled for the day will also be introduced mainly based on the hosts’ preferences, featuring items they have personally used or experienced.

An ‘ON&OFF’ event, which allows users to analyze their shopping preferences, will also be held. This event, held on the CJ OnStyle mobile app, matches users with the CJ OnStyle flagship program that best fits their preferences through a balance game. If users set notifications for the matched program’s broadcast, they will be entered into a draw to receive a 5,000 won credit.

A CJ OnStyle official said, “Chwihyang ON Day is channel crossover content with the concept of discovering my shopping preferences that I didn’t even know about,” adding, “We will strive to enable customers to experience smart preference shopping in various ways through diverse content.”