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"One is Not Enough" Newlywed Couples Favor Multi Appliances for Household Goods

Trend of Reducing Wedding Costs and Investing in Home Appliances After COVID-19

"One is Not Enough" Newlywed Couples Favor Multi Appliances for Household Goods Wells The One Home Cafe. Photo by Wells

[Asia Economy Reporter Kim Heeyoon] In May, when many newlyweds are born, there is growing interest in practical multi-functional home appliances, especially among couples preparing to purchase wedding home appliances.


According to the industry on the 16th, since COVID-19, prospective couples have been cutting costs on weddings and honeymoons and turning their attention to interior design and wedding home appliances.


An analysis of wedding trends based on sales data from e-commerce platform Gmarket from January to April 27 this year showed that the average purchase price per customer for wedding furniture and appliances increased by 22% compared to the same period last year, while the average purchase price for small wedding items decreased by 36%. As a result, multi-functional home appliances that improve space efficiency and reduce household labor burdens are gaining attention as wedding home appliances.

"One is Not Enough" Newlywed Couples Favor Multi Appliances for Household Goods Tenminds' smart multicooker 'Hanbeonae (HBA-01)'. Photo by Tenminds

Rice Cooker, Pot, and Steamer Functions Combined! Smart Multi-Cooker

Most prospective newlyweds worry about space utilization and costs in their new home. This is why they look for practical, minimalist appliances that can maximize kitchen space efficiency. For newlyweds and one- or two-person households facing such concerns, smart cookers have established themselves as practical kitchen appliances with multiple functions in one device.


Tenminds’ ‘Hanbeonae’ features two completely separated pots and two steamers, allowing four dishes such as rice, soup, and steamed food to be cooked simultaneously. It can satisfy the different tastes and preferences of couples, such as konjac rice and chicken breast for a wife on a diet, spicy gambas for a husband who likes spicy food, and aged kimchi stew, all prepared at the same time with ‘Hanbeonae.’ The 24-hour reservation function adds convenience for busy dual-income newlyweds on their way to work or on busy weekends. By putting ingredients in before going to bed and setting a reservation, a perfect meal including rice, soup, and side dishes can be prepared with just one cooking session for breakfast.


A Tenminds representative explained, "With just one smart cooker, you can use the functions of a rice cooker, pot, and steamer all in one." They added, "It is suitable for newlywed kitchens burdened by multiple household items because it offers 12 one-button cooking manuals and a safety sensor that allows easy cooking without adjusting the heat."

"One is Not Enough" Newlywed Couples Favor Multi Appliances for Household Goods Wells The One Home Cafe Black. Photo by Wells

From Water Purifiers to Coffee Makers: Enhancing Kitchen Space Efficiency

The product emerging as a must-have wedding item is undoubtedly the water purifier. ‘Wells Water Solution’ maximizes ‘kitchen space efficiency’ by connecting kitchen appliances that use purified water in a third-generation system, making it a key choice for practical newlyweds. Instead of installing just a simple water purifier, the built-in Wells The One water purifier serves as the core, connecting a dual sterilized water dispenser and Wells The One home caf?, completing a high-end kitchen interior.


Wells The One home caf?, which adopts a family design along with the Wells The One water purifier, is recognized as a customized device for recent newlyweds who prefer coffee and tea. The home caf? is a capsule machine that extracts premium coffee and tea, allowing users to easily enjoy their preferred beverages at home. Using a dual extraction method with separate water channels, extraction spouts, and dedicated drawers for tea and coffee, it delivers the original taste of each beverage without mixing flavors, even though both are made with one device.


A Wells representative said, “Wells The One home caf? uses clean purified water to provide the most hygienic environment for enjoying tea, coffee, and other beverages according to personal taste.” They added, “With its combination of taste, hygiene, and convenience, it will establish itself as a customized product for the growing number of home caf? enthusiasts.”


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