[Asia Economy Reporter Lim Chun-han] CU announced on the 16th that Tes-hyung Makgeolli, launched last month, is gaining great popularity among the MZ generation.
According to CU, the sales proportion of Tes-hyung Makgeolli by age group shows that the 20s and 30s account for 61.4%, which is more than three times higher than that of regular Makgeolli (17.2%). In particular, 27.3% of Tes-hyung Makgeolli buyers are in their 20s, nearly four times higher than the proportion for regular Makgeolli (6.9%).
‘Malpyo Black Bean Makgeolli,’ exclusively launched by CU earlier this month, has also surpassed cumulative sales of 50,000 units. Malpyo Black Bean Makgeolli features packaging in Malpyo’s signature dark brown color and includes an image of the Malpyo Industry’s symbol character, the Przewalski wild horse, reciting the phrase “Is it a horse or Makgeolli?” on the band, adding a fun element. This product contains domestic black beans, black sesame, and black rice, characterized by a sweet and savory taste.
A BGF Retail official said, “We planned a collaborative product with Malpyo Industry to offer fresh fun and a differentiated image to the MZ generation who enjoy Makgeolli. Going forward, based on proven collaboration planning capabilities, we will continuously introduce differentiated products to captivate the MZ generation seeking fun and novelty.”
Meanwhile, Malpyo Black Bean Makgeolli is eligible for the ongoing promotion on canned beer, where five cans are sold for 10,000 won, and can be purchased together with other products.
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