Simmons Bed Opens Second Directly Managed Flagship Store in Bucheon Area, 'Simmons Gallery Bucheon Jungdong Branch'

Simmons Bed (CEO An Jung-ho) announced the opening of the ‘Simmons Gallery Bucheon Jungdong Branch’ in Chunui-dong, Bucheon-si, Gyeonggi Province. This store is the second Simmons Gallery in the Bucheon area following the Starfield City Bucheon branch. The ‘Simmons Gallery’ is Simmons Bed’s directly operated flagship store, a lifestyle showroom that attempts differentiated spatial communication by region.

Based on excellent accessibility, Simmons Gallery Bucheon Jungdong Branch can serve not only customers in the Bucheon area but also those from Seoul’s Gangseo district and Incheon’s Luwon City and Cheongna New Town areas. Additionally, the store is surrounded by large home appliance stores such as Samsung Digital Plaza and LG Electronics Best Shop, as well as elementary, middle, and high schools and residential areas, attracting a diverse range of customers including families, people preparing for moving or marriage, and those looking for spring home furnishing items.

The Simmons Gallery Bucheon Jungdong Branch spans approximately 200 pyeong over two floors, each offering a different concept to present various charms.

First, the first floor features a sophisticated atmosphere with light gray-toned walls and deep beige carpet combined with Simmons’ signature black accents. The black-finished ceiling adds weight to the space, highlighting the products. Starting at the entrance is the ‘Heritage Alley,’ where visitors can view Simmons’ brand history of over 150 years at a glance. The floor showcases Simmons’ top mattress collection, ‘Beautyrest Black,’ including models such as ‘Kelly’ and ‘Loren,’ maximizing consumers’ brand experience. Additionally, visitors can see the ‘Simmons Look,’ a bedroom styled exclusively with Simmons products, featuring stylish new frames like ‘Tones’ and furniture and bedding from the lifestyle collection ‘Kenosha.’

The second floor boasts a warm and bright ambiance with a beige and white color combination, offering a different charm from the first floor. Here, popular models from Simmons’ representative mattress collection, ‘Beautyrest,’ are displayed. Sizes range from large ones like Large King (LK), King of King (KK), and Great King (GK) for families and newlyweds to Super Single (SS) suitable for children’s rooms. Also exhibited is a disassembled mattress of ‘Kelly,’ a representative model from Simmons’ top mattress collection ‘Beautyrest Black,’ allowing visitors to directly observe Simmons’ technology and expertise, including the ‘Zoning’ system that arranges pocket springs according to human body structure and the ‘Layering’ technology that combines over 50 types of premium materials on top of the pocket springs.

To commemorate the opening of Simmons Gallery Bucheon Jungdong Branch, Simmons Bed is holding a gift event based on purchase amounts at the store. Gifts are limited in quantity and the event may end early once supplies run out.

There is also a ‘Wedding Promotion’ for engaged and newlywed couples. A 10% discount is offered on large-size mattresses such as ‘King of King’ and ‘Great King,’ with an additional 5% discount on certain premium mattresses. Choosing ‘Early Bird Delivery’ adds a further 3% discount, increasing the total discount up to 18%. A 30% discount is available on certain bed frames and room sets, and new frames, sofas, and tables can be purchased at a 10% discounted price.

Additionally, a ‘Super Single Promotion’ is ongoing, offering a 5% discount on Super Single size mattress purchases. Some Super Single mattresses can be combined with the Wedding Promotion.

Meanwhile, Simmons Korea produces safe mattresses at the Simmons Factorium in Icheon, Gyeonggi Province, which boasts a globally recognized domestic production system and a sleep research R&D center with world-class facilities. Simmons Korea strictly manages quality by applying ‘1,936 quality control items unique to Simmons Korea.’ The company has built consumer trust through three major mattress safety keywords: nationally certified eco-friendly products, the first and only flame-retardant mattress in Korea with patents, and obtaining ‘Radon Safety Product Certification’ from the Korea Standards Association for over 40 general market mattresses.