[Asia Economy Reporter Minji Lee] Maston Investment Management announced on the 14th that it has changed its CI to redefine its differentiated corporate identity after 11 years since its founding.
The new CI focuses on representing a corporate image with trust, stability, and heritage. Under the theme of balancing investments, the design direction aims for elegance, balance, and professionalism. In particular, by harmonizing different styles of fonts on the top and bottom, it expresses the value of a management philosophy that creates new investment value with a long-term perspective rather than remaining at short-term performance.
The company stated, “We conducted in-depth interviews on the CI concept with CEO Daehyung Kim and executives at the vice president level or higher in each division,” adding, “After several stages including design work sessions, feedback from the working-level staff, and executive reporting, we finalized the company’s new face.”
Along with the CI change, the core value slogan “Excellence&More” was newly established. It embodies the ambition of the top expert group in real estate and alternative fields to maximize investors’ asset value through overwhelming capabilities and continuous innovation. Additionally, it includes the meaning of actively implementing ESG management based on respect for stakeholders such as employees, investors, partners, and local communities, as well as sustainable management.
Maston Investment Management, which changed its corporate face for the first time since its founding, plans to sequentially unveil branding project outcomes such as a brand film and PR brochures reflecting the new CI. Meanwhile, as of May this year, Maston Investment Management’s cumulative assets under management (AUM) reached 22.6 trillion KRW.
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