Samsung C&T Launches Camping Gear in Collaboration with Maison Kitsun? and Helinox

[Asia Economy Reporter Seungjin Lee] Maison Kitsun?, a French brand operated by Samsung C&T Fashion Division, announced on the 14th that it has launched a collaborative product with outdoor gear brand Helinox.

The Maison Kitsun? X Helinox collaboration includes a total of four essential camping items: chair, table, sunshade, and bed. Prices are 178,000 KRW for the camping chair, 195,000 KRW for the table, 480,000 KRW for the sunshade, and 560,000 KRW for the bed.

On the 12th, Maison Kitsun? held a pre-sale of the Maison Kitsun? X Helinox collaboration products on SSF Shop, the integrated online mall of Samsung C&T Fashion Division. Although planned for two days from the 12th to 13th, all items sold out within about an hour of opening.

The collaboration products will be sold on the 14th through a random lottery system. Customers who enter the raffle on SSF Shop between 9 AM and 3 PM will be notified individually of the winners at 6 PM.

Winners can purchase the products from the 15th to 16th at the Maison Kitsun? Garosugil flagship store located in Sinsa-dong, Gangnam-gu, Seoul.

Song Taegun, team leader at BEAKER, said, “The collaboration between popular fashion and camping brands among the MZ generation has generated great consumer interest. Maison Kitsun? will continue to collaborate with brands that attract young consumers in various fields to provide special products and experiences.”

Meanwhile, Maison Kitsun? will hold a garden pop-up store at the Garosugil flagship store from the 15th to 30th.