CJ OnStyle will host a mobile live broadcast featuring products from CJ Group affiliates to celebrate the brand launch.
[Asia Economy Reporter Lim Chun-han] CJ OnStyle announced on the 14th that it will hold a mobile live broadcast gathering CJ Group affiliate products to celebrate the brand launch.
The broadcast will take place on the 17th at 6 PM, offering representative products from CJ CGV, CJ CheilJedang, and CJ ENM Entertainment division at reasonable prices with abundant benefits.
The first broadcast is prepared with CJ CGV. It will introduce packages combining movie tickets, CGV combo sets consisting of popcorn and soda, and lucky boxes containing random movie character (Toy Story, Marvel) goods in various configurations. Among them, the package consisting of 2D movie tickets, CGV combo, and lucky box can be purchased at up to 58% discounted prices. Additionally, the ‘CGV Signature Popcorn Pack,’ which includes two packs each of three flavors: sweet, chocolate, and caramel & cheese popcorn, is also available for separate purchase.
CJ CheilJedang’s ‘New Bibigo Wang Gyoja’ will also be featured. ‘Bibigo Wang Gyoja’ has been a bestseller holding the number one market share since 2015 after its launch in 2013. The ‘2021 New Bibigo Wang Gyoja’ reduces the amount of glass noodles compared to the original Wang Gyoja and increases the content of vegetables and lean meat, boasting rich juice and texture. On CJ OnStyle mobile live, seven types of dumpling sets including the ‘2021 New Bibigo Wang Gyoja’ will be available at additionally discounted prices during the broadcast.
CJ ENM Entertainment division will sell products utilizing the intellectual property (IP) of the popular animation ‘Shinbi Apartment.’ A representative product is the children’s health drink ‘Shinbi Apartment Mysterious Pear Balloon Flower.’ This product, developed in collaboration with the infant food specialist company ‘Bebecook,’ consists of a set of 20 concentrated packets each of Liriope platyphylla extract and Ssanghwa herbal extract. Containing pear, balloon flower root, and acacia honey, it helps strengthen immunity. Both the juice pouch and packaging box are designed with Shinbi Apartment characters.
‘Shinbi Apartment Masks’ printed with Shinbi Apartment characters will also be introduced. Manufactured by SG Safety Mask brand ‘Filson,’ the Shinbi Apartment masks are available in KF94 (small and extra small), KFAD (small and extra small), and disposable (KC) small sizes, suitable for children aged 4 to 9 according to size. The masks have obtained the Dermatest Excellent grade from the German Dermatological Institute for safety, from the outer fabric to the lining and ear loops.
A CJ OnStyle official said, “We have prepared a special exhibition where customers can meet representative products of affiliates through our live broadcast infrastructure,” and added, “We will continue to discover content that can enhance synergy among the group and grow as a platform that completes customers’ preferences.”
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