[Asia Economy Reporter Seungjin Lee] The Nature Holdings announced on the 13th that it achieved sales of 65.1 billion KRW and operating profit of 9.5 billion KRW in the first quarter of this year.
This performance represents a 30.5% increase in sales and a 17.2% increase in operating profit compared to the same period last year. Since launching 'National Geographic Apparel' in 2016, The Nature Holdings has realized growth compared to the same period of the previous year for 21 consecutive quarters including this quarter.
The growth of 'National Geographic Kids' and 'NFL' stood out in this performance. As of the first quarter of this year, 'National Geographic Kids,' operating 37 stores, saw sales increase by 658% compared to the first quarter of last year, with all products gaining balanced popularity. Another licensed brand, 'NFL,' also recorded growth of 1011%, with sales increasing more than tenfold compared to the same period last year.
Overseas sales also showed strong momentum. Overseas sales in the first quarter grew by 192% compared to the previous year. Sales increased in the Greater China region, including Hong Kong and Taiwan, leading the segment's performance. The Nature Holdings opened its first 'National Geographic Apparel' store in Hong Kong in August 2019, and, buoyed by local response, plans to expand to four stores within the year.
A representative of The Nature Holdings stated, “As domestic and international consumer sentiment, which had contracted due to COVID-19, gradually recovers, sales across all products from the kids line to new lines are showing steady growth,” adding, “The response in the Greater China region, including Hong Kong and Taiwan, is very positive, so we plan to actively expand overseas sales scale this year.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
