Lotte Confectionery Airbaked Launches Multi-Bag Goods Marketing Campaign

[Asia Economy Reporter Lim Hye-seon] Lotte Confectionery announced on the 13th that its air-baked snack, Airbaked, will collaborate with the American camping brand CHUMS to carry out goods marketing.

Starting today, Lotte Confectionery will hold an event where customers who purchase Airbaked and snack products at Lotte Mart and Homeplus stores nationwide will receive a multi-bag as a gift. At Lotte Mart, customers can receive the gift by purchasing seven snack event items including Airbaked, and at Homeplus, customers who purchase snack event items worth more than 15,000 KRW and bring their receipt to the customer center can receive the gift.

Emart Everyday will hold the event from the 20th of this month to June 2nd. By verifying the purchase through a separate application, customers can receive the gift at designated stores on specific days after the event ends.

The gifts are limited in quantity and will be given on a first-come, first-served basis, ending as soon as the stock at each channel is depleted.