K Shopping Signs MOU with SBS Medianet to Accelerate Media Commerce 활성화

K Shopping signed a business agreement (MOU) with SBS Medianet on the 11th to promote media commerce.

[Asia Economy Reporter Lim Chunhan] K Shopping announced on the 12th that it has signed a memorandum of understanding (MOU) with SBS Medianet to accelerate the activation of media commerce, including strengthening mobile live broadcasts and product promotion marketing.

Based on this MOU, K Shopping plans to create synergy by combining its expertise as a commerce operator in product sourcing and distribution with SBS Medianet’s capabilities in producing and promoting various TV programs across entertainment, lifestyle, and sports channels.

Leveraging SBS Medianet’s professional production support, K Shopping will expand the mobile live broadcasts conducted on the K Shopping mobile app. Utilizing K Shopping’s commerce capabilities, it will actively collaborate from product planning to sales channel support by connecting with celebrities and experts appearing on SBS Medianet, and by utilizing the characteristics and infrastructure of each channel. Additionally, K Shopping plans to strengthen product sourcing and promotion marketing by showcasing its key category products such as food, health supplements, living, and beauty through various TV programs operated by SBS Medianet.

Kim Taehwan, Executive Vice President of KTH, stated, “By actively utilizing the core competencies and infrastructure of both companies, we will strive for mutual growth through enhancing customer value and expanding distribution channels for small and medium-sized enterprises. Furthermore, we will lead the activation of media commerce at the group level by strengthening sales and promotional marketing activities for K Shopping products and in-house brand products launched by Nasmedia and PlayD, such as The Barun, Double Percent, and Pyeonbaekne.”