[Asia Economy Reporter Seungjin Lee] CJ CheilJedang announced on the 12th that it will conduct a "Health Formula Campaign" for two months in May and June, led by its health convenience food brand "The Bibigo."
This campaign was planned to introduce the unique features of "The Bibigo" products, which add taste and nutrition while removing excess for health, in response to the growing interest in health management. Accordingly, under the slogan "Empty Worries, Fill Health, Health Formula," video advertisements, online special exhibitions, and consumer events will be held.
At CJ The Market, CJ CheilJedang's food specialty mall, a special exhibition will be held until May 28. Customers who purchase over 30,000 KRW will be entered into a draw to receive a health kit consisting of a balance mat and a sports towel, awarded to 300 winners. Additionally, in collaboration with the cooking app "Mangae Recipe," a "My Own Health Recipe" contest using "The Bibigo" products will be held. Applications are accepted until June 14, with various prizes including CJ gift certificates and health kits available.
"The Bibigo" is a product that reflects the "CJ Nutrition Design Guidelines," which set specific nutritional standards such as calories, total fat, total sugars, and sodium, verified by the Korean Nutrition Society. Representative products include "Susam Galbitang" and "Chadol Ureong Gangdoenjang."
A CJ CheilJedang official said, "'The Bibigo' is an HMR product that satisfies consumers who want to take care of their health at home," adding, "We hope this campaign will be an opportunity to get closer to the healthy food 'The Bibigo.'"
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