Emart24 Adds Familiarity with Characters: ‘eMon’ in Stores and Delivery ‘Daram-i’...

In front of the Emart24 store at SSG Landers Field, 'Coffee-ni' (right) and 'Randy' are posing.

[Asia Economy Reporter Lim Chun-han] Emart24 announced on the 12th that it will prominently feature the ‘eMon’ character to communicate more closely with customers. The name eMon comes from the ‘e’ symbolizing Emart24 and ‘Mon’ from the cute monster, with a story that monsters from various planets in the universe have gathered in one place to help store owners.

eMon consists of 10 characters. The coffee character ‘Coffee-ni’ appears as a barista and leads the eMons with outstanding leadership. The wine character ‘Wine-ni’ is set as a ‘proud perfectionist sommelier,’ while the meticulous delivery character ‘Taek-i’ and the neat and sensitive laundry character ‘Bbosong-i’ are also included.

At the store sign in Incheon SSG Landers Field, eMons wearing baseball bats, helmets, and gloves were introduced for the first time to match the characteristics of the baseball stadium, marking the start of full-scale character marketing. Additionally, the delivery service is differentiated by prominently featuring the ‘Daram-i’ character. Emart24 has been operating delivery-only bags featuring the ‘Daram-i’ character since the 26th of last month.

eMon will be applied to promotional materials for products related to each character, as well as marketing activities through SNS and apps. Going forward, the plan is to utilize the characters diversely, continuously exposing them to customers and expanding the story centered on the characters.

An Emart24 official said, “Through the cute characters developed by Emart24, we aim to communicate closely with customers and enhance customer satisfaction by providing new experiences through character storytelling,” adding, “The characters have infinite scalability to be shown in various forms, and we expect them to be utilized in diverse areas like the store within Landers Field.”