[Asia Economy Reporter Lim Chun-han] eBay Korea announced on the 12th that it will hold a 'Raffle Deal' offering popular brand products at up to 92% off until the 18th. This event is part of the year’s biggest shopping festival, 'Big Smile Day,' and new products will be revealed daily at midnight on Gmarket and Auction.
The Raffle Deal involves accepting entries from customers who wish to purchase, and selling the products only to those selected by lottery. This Big Smile Day Raffle Deal features one carefully selected product each day that is expected to generate explosive responses from the MZ generation. Products are updated every night at 12 AM, and the results of the raffle are announced at 10 AM the following day.
On the first day of the event, the 10th, Apple AirPods Max were sold at a 26% discount compared to the regular price, with over 100,000 applicants competing for 30 winning spots. On the 12th, the Raffle Deal offers a hard case bag released through a collaboration between Dior and Rimowa at a 67% discount from the regular price. Although the mini-sized bag is about 20cm wide, it has ample internal storage space and is made of leather. Only 5 people can purchase it. On the 13th, a first-class airline ticket worth approximately 5 million KRW will be sold at a 90% discount.
An eBay Korea official said, “We hope many people can enjoy the fun of shopping and the shocking special prices that can only be found during Big Smile Day,” adding, “In addition to the Raffle Deal, we plan to continue offering benefits through e-coupon deals with up to 50% discounts and live commerce until the event ends.”
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