"Is It Gum or a Pillow?" ... LotteON 1st Anniversary 'GgumON(ON)' Goods Release

Lotte Confectionery-Sopraum Collaboration Product ... Up to 15% Discount Until the 16th

[Asia Economy Reporter Jo In-kyung] Lotte ON announced on the 11th that it has launched the 'GgumON (ON) Pillow,' a Newtro(New+Retro) merchandise, in collaboration with Lotte Confectionery and Sopraum to celebrate its first anniversary.

The design features six types that utilize the past product shapes of three Lotte Confectionery gums: Juicy Fresh, Fresh Mint, and Spearmint. The pillow insert uses Sopraum's premium bedding brand 'Frauden Antibacterial Goose Pillow Cushion' to enhance quality. Along with the pillow, the 'GgumON Blanket,' which applies the English design of Lotte gum on the blanket cover, was also released. All pillow and blanket products are prepared in a limited quantity of 1,000 units.

Lotte ON will offer up to a 15% discount on the GgumON Pillow and GgumON Blanket until the 16th, selling them at final discounted prices of 25,650 KRW and 42,670 KRW, respectively. Considering that Sopraum's existing goose pillows are priced over 80,000 KRW, this is more than 60% cheaper.

Kwon Bom, Home Living Product Planner (MD) at Lotte ON, said, "This first-anniversary commemorative merchandise is an exclusive product available only at Lotte ON," adding, "The GgumON Pillow is expected to evoke nostalgic memories for the older generation and provide new fun for the younger generation."