Fashion and Beauty Sales Increase 15% in February-March, Surpass 20% in April
All-Out Effort to Capture Demand Amid Consumer Sentiment Recovery
Unlimited 'Free Shipping' Coupons Issued for Department Store Purchases
'Free Returns' Refundable up to 10 Times a Month via SSG Money
[Asia Economy Reporter Kim Yuri] SSG.com announced on the 10th that it will offer free shipping and return services for Shinsegae Department Store products. This move comes as consumer sentiment has recently led to purchases of high-priced items such as fashion and beauty products, and the company has prepared customer benefits to capture related demand.
Sales in SSG.com’s fashion and beauty categories increased by 15% year-on-year in February and March this year, and exceeded 20% in April. This reflects the so-called 'revenge consumption' trend seen in offline retail channels like department stores, now emerging online as well.
Since the 6th, SSG.com has been running the 'Department Store Shipping and Returns ALL Free Pass' promotion, offering free shipping and returns on approximately 520,000 Shinsegae Department Store products, excluding fresh food and electronics categories, until further notice.
This is the first time SSG.com is offering 'free shipping' on department store products. The company expects a significant increase in online purchases as all customers using the Shinsegae Department Store Mall will receive unlimited 'free shipping' coupons regardless of purchase amount or number of items.
Customers can also enjoy 'free returns' up to 10 times a month without hesitation due to size, color differences, or simple change of mind. Customers wishing to return items can apply via the SSG.com app or customer center, then receive up to 30,000 KRW back in SSG Money through the cashback button on the event page. Returns of the same product, fresh food, furniture, electronics, and installation fees are excluded from the benefits.
SSG.com plans to attract customers with various events such as prize giveaways including 'hotel accommodation vouchers,' live commerce broadcasts, off-season outdoor product promotions, and family sales. From the 10th to the 31st, 15 customers who purchase over 300,000 KRW worth of products from the Shinsegae Department Store Mall will be selected by lottery to receive accommodation packages worth approximately 300,000 KRW at Chosun Hotel & Resort.
On the first day of the event, from 8 PM for one hour, 'SSG.LIVE' will showcase Dior Beauty’s new 'Dior Lip Glow' and the new color 'Lip Glow #25 Seoul Scarlet.' Top makeup artist 'Pony' will appear as the host to share makeup experiences, and an exclusive 'engraving service' will be offered to customers who purchase on a first-come, first-served basis.
From the 10th to the 17th, the 'Off-Season Outdoor Promotion' will offer up to 75% discounts on winter clearance items from popular outdoor brands K2 and Nepa. From the 10th to the 23rd, a 'Family Sale' event will run for two weeks, offering up to 70% discounts on products from overseas luxury brands such as Bottega Veneta, Saint Laurent, and Marni, as well as women’s fashion brands like Tomboy and BOB.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
