Pernod Ricard Korea to Host 'Absolut Creative Contest' Until July

- Selection of 3 Awardees Every Month, Featuring Winning Works via Absolute SNS Ad Content and Contest Website
- Free-Form Contest on Five Progressive Values: Eco-Friendliness, Gender Equality, Freedom of Love, Respect, and Self-Love

Under the brand belief that "creativity advances humanity," the brand ABSOLUT VODKA, which has presented progressive values such as equality, freedom, and sustainability through various art projects in creative ways, is conducting a large-scale project called the "Absolut Creative Contest" to discover and support the next generation of creators who will lead our society in a more positive direction.

Digital Contest 'Absolut Creative Contest' Hosted by Pernod Ricard Korea's Absolut Vodka

The "Absolut Creative Contest," an online competition that supports creators who will raise new and creative voices together with Absolut, will select one "Best Creator" and two "Superb Creators" each month until July. The winning works of the Best Creator will be featured as SNS advertising content for Absolut, and the works of the Superb Creators will be shared with the public through the contest’s official website.

The Absolut Creative Contest by Pernod Ricard Korea is open to any creator aged 19 or older who shares the values of Absolut, and participants can submit digital content in any format within five themes. More detailed information is available on the official website of the "Absolut Creative Contest."

A representative from Pernod Ricard Korea’s Absolut stated, “The five motifs that Absolut values and that are the themes of this contest ? ▲environmental friendliness ▲gender equality ▲self-love ▲respect ▲freedom of love ? are all themes within which the continuously emerging works of creators are sufficient to resonate with all generations. This aligns well with the purpose of the 'Absolut Creative Contest,' which aims to strengthen communication through digital channels.” They added, “Through the contest continuing until July, we hope to meet the warm and sincere voices of next-generation rookies toward the world and their inherent creativity together with various works featuring the Absolut bottle.”