Interview with Marketer Manager Jo Yongho... "Getting a great deal is not easy with effort alone"
[Asia Economy Reporter Lim Chun-han] eBay Korea's Gmarket, Auction, and G9 are joining forces for the largest shopping festival of the year, "Big Smile Day," which will take place over nine days from the 10th to the 18th. As consumer sentiment, which had shrunk due to COVID-19, is recovering, interest in this event is also growing.
On the 7th, Jo Yong-ho, manager of eBay Korea's Smile Growth Team, stated, "Gmarket, Auction, and G9 hold their largest discount events twice a year, once in May during the first half and once in November during the second half. This year, the teaser promotion, a pre-event, has been running from the 3rd to the 9th, and the main event will be held for nine days from the 10th to the 18th."
This Big Smile Day will introduce a marketing event called the "Raffle Deal" for the first time. Manager Jo said, "Many things will change during this Big Smile Day. You could say that all employees have put their lives on the line for this event. A raffle, which is a lottery-style draw, is used when a limited number of products are highly desired by many people; participants enter a draw to purchase the items. Using this raffle deal method, we plan to offer products that will trigger an explosive response from the entire MZ generation at unprecedented prices."
The Raffle Deal will present one item every day at midnight for nine days. Anyone who is a member of Gmarket or Auction can enter. The lineup includes a variety of products ranging from popular general merchandise to premium luxury goods, offered at discounts of up to 92%. Products were selected based on big data and recent trends to appeal to the MZ generation. On the 10th, Apple’s AirPods Max will be available; on the 11th, a limited edition Star Wars LEGO set; and on the 13th, first-class airline discount tickets will be offered. Winners are announced the day after the entry date, so participants do not have to wait long to find out if they won, which is another attractive feature.
Manager Jo emphasized, "The Raffle Deal event is open not only to Smile Club members, who are membership subscribers, but also to general members of Gmarket and Auction. Since the entry period for each product is only one day, it is advisable to check the raffle deal lineup in advance to ensure you don’t forget to enter for the products you want."
In addition to the Raffle Deal, this Big Smile Day will feature a variety of other events. Notably, the live shopping show "Jangsa-ui Sindong" (Prodigy of Commerce) will be presented. Shin Dong, a member of Super Junior, will appear as the show host and will take responsibility for all preparations for the broadcast, including visiting brand companies to negotiate prices and product configurations. Additionally, there will be an "eCoupon Deal" event every day at 10 a.m., offering various e-coupons at up to 50% discounted prices on a first-come, first-served basis.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
