"Baseball Fans Gather" FILA Launches Collaboration Collection with Doosan Bears

[Asia Economy Reporter Lim Hye-seon] Sports brand FILA has announced on the 7th the official launch of the 'FILA X Doosan Bears Collaboration Collection' in partnership with the professional baseball team Doosan Bears. This unique collaboration was planned to celebrate the 'beautiful journey' of the 30-year partnership between FILA and Doosan Bears, which has continued from 1995 to 2024 through a recently extended sponsorship contract, and to cheer for the Doosan Bears' victory in the 2021 season together with fans.

The collection consists of 9 types of apparel including baseball jumpers, sweatshirts, short-sleeve T-shirts, and icing T-shirts, as well as 11 types of accessories such as ball caps, gym bags, bottle bags, masks, and armbands. The items are diverse, suitable not only as stylish fashion pieces for everyday wear but also as cheering outfits.

The overall collection uses the common symbolic colors of FILA and Doosan Bears?white, navy, and red?as a base, incorporating the official logos representing both the brand and the team as design points. Some items feature the Doosan Bears mascot character 'Cheolwoongi' to emphasize the nature of the collaboration collection and increase its collectible value.

A unique photo shoot was also released. Set against the backdrop of Jamsil Baseball Stadium, Doosan Bears player Kwak Bin, cheering captain Han Jae-kwon, six Doosan Bears cheerleaders including Seo Hyun-sook, Heo Eun-mi, Cheon On-yu, Lee Na-kyung, Kim Da-jeong, and Lim Su-ji, as well as the mascot Cheolwoongi participated as photo models wearing the collaboration collection.