GS25 Launches Additional Sales as Minions Roasted Eggs Become a 'Sold-Out Item'

A customer is purchasing the Minions Baked Egg product at GS25.

[Asia Economy Reporter Lim Chunhan] GS25 announced on the 7th that it will continue to offer the sold-out item Minions Roasted Eggs, which was released in limited quantities at the end of March, due to customer demand.

Minions Roasted Eggs is a product that includes one Minions egg case and two roasted eggs, released in a limited quantity of 100,000 units. The egg case is a cute size that can carry one egg and is designed with the popular character Minions. The case, made in a total of four designs, sparked a collecting craze mainly among the MZ generation who wanted to obtain the so-called 'limited item,' and it sold out at almost all stores within two weeks.

GS25 decided to secure additional stock beyond the initial 100,000 units and sell an additional 20,000 to 30,000 units weekly, as consumer inquiries for restocking continued. Previously, sales of Minions Roasted Eggs increased 17.7 times two weeks after its release in March compared to the first day, surpassing the long-standing sales leader Gamdongran to become the top-selling product.

A GS Retail official said, "This is a perfect example of the trend among the MZ generation to collect and showcase fun and unique limited edition products," adding, "We will continue to expand unique categories and partnership scopes to offer consumers a variety of differentiated products that provide new enjoyment and value."