[Asia Economy Reporter Lee Seung-jin] Samyang Foods announced on the 6th that it has launched the first bibim-myeon product under the Samyang brand, 'Samyang Bibim-myeon.'
Samyang Bibim-myeon is a product that combines a sauce made from Taeyangcho gochujang, apple, pear, and plum concentrate with thin noodles, offering a spicy, sweet, and refreshing clean taste.
In particular, the liquid sauce contains domestically produced acacia honey, which adds a smooth sweetness.
The product packaging maintains the brand identity by using the circular image and font of the Samyang brand, and applies a sticker patch design on a cool sky-blue background to create a sophisticated feel.
Additionally, the 4-pack product includes decorative stickers that reflect the personality of Samyang Bibim-myeon, adding an element of fun. Products containing stickers will be offered as a limited edition.
The new product Samyang Bibim-myeon is available nationwide through various distribution channels, with a consumer price of 1,000 KRW.
A Samyang Foods official stated, "Through this new change attempted on the occasion of Samyang Foods' 60th anniversary, we aim to appeal to the younger consumer base," and added, "We hope Samyang Bibim-myeon becomes a summer delicacy filled with taste and fun."
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