Casamia, This Year's Family Month Gift Keywords Are 'Contactless·Homefurnishing'

Increased Time Spent at Home Boosts Interest in Home Furnishing... Living Items Spotlighted as Gifts for Family Month

Casamia offers 'Taste Furniture' items tailored to individual lifestyles as gifts for Family Month. The photo shows Casamia's Campo Sofa (Classic). Photo by Casamia

[Asia Economy Reporter Kim Jonghwa] Amid the ongoing spread of COVID-19 with no signs of slowing down, the usually heartwarming atmosphere of Family Month filled with gratitude has noticeably changed. With strengthened quarantine guidelines and continued social distancing, non-face-to-face gifts have become a virtue.

Especially as more time is spent at home, interest in home furnishing is higher than ever, and various living items are gaining attention as gifts. In fact, an analysis of sales from Shinsegae’s living & lifestyle brand Casamia from May 1 to 5, during Family Month, showed that furniture sales increased by about 16% compared to the same period the previous week.

In response, Casamia introduced a variety of home furnishing items as Family Month gifts that convey love and gratitude while satisfying personal tastes.

Among furniture, sofas have recently received the most attention as people spend more time at home. As the core furniture of the living room, the community space of the house, sofa products with various functions for comfortable rest and leisure, as well as interior design effects, are popular.

In particular, the modular cloud sofa “Campo Series” has received great acclaim for its comfortable seating that feels like sitting on a cloud, and for its ability to be freely combined and arranged according to the size, shape, and lifestyle of the space. Among them, the basic “Campo Classic,” composed of three cube types?corner, armless, and ottoman?and the compact-sized “Campo Slim,” which maximizes space utilization, are loved as Family Month gifts.

Single-person recliner sofas are also emerging as the top choice for thoughtful gifts for parents, offering comfortable rest and efficient space use. Among them, electric recliners such as “Ritz” and “Nupche,” which can be easily operated with the push of a button, are gaining popularity comparable to Casamia’s bestseller, the manual recliner “Wooster.”

Kids’ room furniture that supports comfortable homeschooling is also noteworthy. Casamia recently launched a modular children’s room furniture series. The “Bene Kids Storage,” which allows easy configuration changes, and the “Avil Junior Room Series,” which offers various customization options to freely combine according to age and purpose, continue to be popular gifts for Family Month following the new school semester.

With the increased need for home office spaces due to telecommuting, interest and demand for office furniture are also rising. The chairs from the American premium ergonomic office brand “Humanscale,” offered by Casamia, feature an innovative system where the backrest angle automatically adjusts according to the user’s posture and movements, making them perfect gifts for office workers who sit for long hours.

A Casamia representative said, “Recently, ‘taste furniture’ tailored to individual lifestyles is emerging as a new trend,” adding, “We hope you spend a healthy and warm Family Month by giving home furnishing gifts that consider the lifestyle of the person you want to express your gratitude to.”