Simmons Bed Opens Flagship Store 'Simmons Gallery Busan Gimhae Branch'

Simmons Bed, flagship store 'Simmons Gallery Busan Gimhae Branch' exterior. [Photo by Simmons]

[Asia Economy Reporter Kim Jong-hwa] Simmons, a sleep specialty brand, has opened the 'Simmons Gallery Busan Gimhae Branch' in Bonghwang-dong, Gimhae-si, Gyeongnam. This is the first Simmons Gallery in the Gyeongnam region excluding Busan.

'Simmons Gallery' is Simmons Bed's directly managed flagship store and a lifestyle showroom that attempts differentiated spatial communication by region.

The Simmons Gallery Busan Gimhae Branch is located in Bonghwang-dong, adjacent to large-scale apartment complexes representing Gimhae and numerous elementary, middle, and high schools. Near the store, there are large shopping centers such as Shinsegae Department Store, Lotte Mart, and Ice Square Mall, as well as famous electronics and imported car showrooms like Samsung Digital Plaza, LG Best Shop, and BMW showroom, providing abundant demand from the surrounding area.

It is also easily accessible for customers from Myeongji New Town, where the population is rapidly increasing. Additionally, being close to Dong Gimhae IC on the Namhae Expressway, it is expected to attract consumer demand not only from Myeongji and western Busan but also from Miryang, Changwon, Yangsan, and Jinhae.

The Simmons Gallery Busan Gimhae Branch spans over 180 pyeong on two above-ground floors, creating different atmospheres on each floor to enhance the joy of shopping.

A Simmons representative stated, "To commemorate the opening of the Simmons Gallery Busan Gimhae Branch, a gift event will be held for purchases made at the store. The gifts are limited in quantity and the event may end early once supplies run out."