Dada M&C Launches Campaign for Women’s Homewear Brand ‘NareunXHani’

Dada M&C announced that the women's homewear brand Nareun will launch the 'Nareun X Hani' campaign with actress Hani.

[Asia Economy Reporter Lim Chunhan] Dada M&C announced on the 6th that it will launch the ‘Nareun X Hani’ campaign with Hani, an actress and the face of the women's homewear brand Nareun. Dada M&C is a media commerce subsidiary established by CJ OnStyle.

The Nareun X Hani campaign playfully captures the feelings of comfort, relaxation, and coziness experienced when wearing bare-skin trunks through various content. The video, produced in four episodes (Sky Episode, Earth Episode, Liberation Episode, Epilogue), can be viewed on the Dadapick YouTube channel and Nareun’s official Instagram. The women's bare-skin trunks are the signature product of Nareun, a women's homewear brand launched by Dada M&C in April last year.

To commemorate this campaign, a special exhibition offering the ‘Nareun Bare-Skin Trunks’ at discounted prices will be exclusively opened on Dadapick. The ‘Trunk Blooming Series,’ made from soft, lightly wrinkled dobby cotton, and the ‘Trunk Ice Cream Series,’ which offers cool breathability without sticking to the skin, will be available at up to 45% off.

A representative from Dada M&C said, “The trend of wearing trunks for body health is spreading mainly among MZ generation women,” adding, “Nareun will continue to introduce products that combine comfort and functionality.”