LG Electronics Launches Blood Donation Campaign in Russia...Local Citizens Participate

[Asia Economy Reporter Suyeon Woo] LG Electronics announced on the 6th that it held the 'Life is Good' campaign in Moscow, Russia, to widely promote the importance of blood donation.

LG Electronics partnered with IVI, Russia's leading VOD (video on demand) platform company, to organize this event to raise awareness about the value of blood donation in the Russian community. The campaign included participation from Russian citizens as well as local influencers such as astronauts, film directors, and actors.

LG Electronics recently launched the 'Life is Good' campaign in Moscow, Russia, to raise awareness about the importance of blood donation. The campaign involved local influencers, including Russian citizens, writers, astronauts, and actors. Photo by LG Electronics

LG Electronics explained that thanks to the content posted by participating influencers on their social network service accounts with the hashtag '#LGLifeisGood,' they were able to effectively convey the importance of blood donation to many people, including the MZ generation.

LG Electronics has actively fulfilled its corporate social responsibility by partnering with the Russian government and holding more than 100 blood donation events since 2009.

Youngnam Noh, Managing Director of LG Electronics Russia, said, "We will continue to carry out various 'Life is Good' campaigns to promote health in the Russian community and strive for a better life for our customers."