NVT Supports Cashing 'Mobile Points' via K-Bank... "Declaration to Enter the Point Finance Market"

[Asia Economy Reporter Hyunseok Yoo] NBT, a KOSDAQ-listed company, announced on the 4th that it has signed a platform business partnership agreement with K-Bank.

Marking the signing of this agreement aimed primarily at platform development between the two companies, NBT's mobile lock screen point advertising platform 'CashSlide' now supports the cash conversion service of points accumulated by users through K-Bank accounts. In addition, NBT will engage in multifaceted business partnerships with K-Bank to mutually develop platforms by utilizing mobile point platforms including CashSlide and Addison Offerwall.

Park Sugeun, CEO of NBT, said, "At a time when the user growth of point platforms is accelerating, through this agreement with K-Bank, the nation's first-tier financial institution, we have been able to significantly expand the usage of points, which were previously limited to certain environments, to the same standard as cash." He added, "With the introduction of this service, which is the first application of the point platform business model in the financial market, we will prepare various win-win measures to ensure that the expansion of the point platform market leads to the growth of K-Bank's financial platform."

The company plans to strengthen user activation motivation for CashSlide through this point cash conversion service and will aggressively expand partnership marketing. Furthermore, aiming to expand user benefits of the rapidly growing new business Offerwall point platform 'Addison,' the company will also focus on partnerships with major media outlets.

NBT operates 'CashSlide,' the nation's number one point platform that rewards users with points through mobile lock screen advertisements, as well as 'Addison,' an Offerwall network platform targeting the B2B market. The combined monthly active users (MAU) of NBT's major point platforms surpassed 10 million as of early this year.