Joining Hands to Revitalize the 'Jinju-style Cultural City Campaign'
Jinju Cultural City Support Center - Waning Korea Co., Ltd. Business Agreement Signed [Image Source=Jinju City]
[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] The Jinju Cultural City Support Center (hereinafter referred to as the ‘Center’) in Jinju, Gyeongnam, announced on the 3rd that it signed a business agreement with Waning Korea Co., Ltd., based in the Mangyeong-dong area, at the Center’s conference room at 2 p.m. on the 30th to promote the ‘Jinju-type Cultural City Campaign.’
At the signing ceremony, Lee Soo-kyung, Secretary General of the Center, and Yoon Ki-nam, CEO of Waning Korea, attended, and both organizations agreed to jointly cooperate to raise awareness of the cultural city Jinju, promote the Center’s BI (Brand Identity) and catchphrase, and foster the creation of a cultural city.
Through this agreement, the Center plans to promote the Center’s BI, catchphrase, and cultural city slogan by utilizing take-out coffee cup sleeves sold at Waning Korea coffee shops.
CEO Yoon of Waning Korea said, “I feel great joy in being able to contribute even a small part to the project for creating a cultural city,” and added, “We hope that citizens can more easily access culture through our stores.”
Secretary General Lee of the Center stated, “It was regrettable that the promotion of the cultural city was limited only to the press, media, and SNS,” and said, “We hope that citizens can naturally encounter information related to the cultural city in their daily lives.”
Meanwhile, the Center has been producing and utilizing the cultural city creation BI, catchphrase, and slogan through a public contest held in April.
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