Hanwha Life Insurance Offers Insurance Information at Your Fingertips... Launches Non-Face-to-Face 'Hanson Marketing'

Hanwha General Insurance announced on the 3rd that it will implement 'Hanson Marketing' to support non-face-to-face sales activities.

[Asia Economy Reporter Oh Hyung-gil] Hanwha General Insurance announced on the 3rd that it will implement 'Hanson Marketing' to support non-face-to-face sales activities.

The name of this marketing campaign carries the meaning of allowing customers to easily receive necessary insurance information on their mobile phones with one hand. First, Hanwha General Insurance operates a YouTube channel called 'Hanson Dictionary' and sends content through the personal KakaoTalk accounts of its affiliated agents. It contains information related to general insurance, such as everyday knowledge about automobiles, diseases, liability, and medical expert knowledge composed of interviews with specialists.

For customers who find it difficult to watch videos, 'Hanson Knowledge' content in the form of card news is produced and distributed.

In addition, non-face-to-face methods are incorporated into overall sales activities beyond customer contact points, such as developing an agent-exclusive application and YouTube live educational broadcasts.

A Hanwha General Insurance official stated, "In the untact era, tools and messages optimized for non-face-to-face sales were necessary," adding, "We also plan to provide content that makes it easy to view the mandatory coverage explanations required by the Financial Consumer Protection Act on mobile phones."