Promoting Joint Marketing Utilizing Big Data
[Asia Economy Reporter Ki Ha-young] KB Capital announced on the 3rd that it has signed a strategic business partnership agreement with vehicle sharing company Socar, including joint marketing and the provision of used car financial products.
Socar is the number one vehicle sharing company in Korea, recognized as the first in the mobility industry to achieve a corporate value exceeding 1 trillion won. It operates various mobility businesses such as car sharing, designated driver services, and used car sales.
Through this business partnership agreement, KB Capital plans to provide high-quality financial services to customers using Socar's online used car platform, 'Casting.' Additionally, the two companies will closely cooperate to expand synergies, including joint marketing utilizing mobility big data from KB Chachacha and the Socar platform.
Hwang Su-nam, CEO of KB Capital, said, "Taking this business partnership as an opportunity, both companies plan to collaborate not only on KB Chachacha and Socar Casting used car platforms but also in various mobility-related fields. We will continue to make our best efforts to provide services that satisfy our customers."
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