Hyundai Card Launches Two 'New Smile Card' Types with eBay Korea

Strengthened Membership Linked Benefits
Double the Accumulation Rate When Used at Overseas Affiliates

[Asia Economy Reporter Ki Ha-young] Hyundai Card announced on the 3rd that it has launched the 'Smile Card Edition 2' and 'Smile Card The Club,' which enhance the specialized benefits of the private label credit card (PLCC) 'Smile Card' operated in partnership with eBay Korea.

First introduced in 2018, the Smile Card is a million-seller that has surpassed 1.1 million issued cards, based on reward benefits optimized for online shopping and a fast card issuance process.

The new products feature strengthened linked benefits such as memberships. In response to the increase in overseas direct purchases, the accumulation rate for overseas merchants has also been doubled. The strengths of the existing Smile Card, which provides benefits without monthly spending conditions or accumulation limits, have also been maintained.

The Smile Card Edition 2 accumulates 2% of the amount spent at Gmarket, Auction, G9, and the simple payment service 'SmilePay' as 'Smile Cash,' which can be used like cash. When paying for Smile Delivery products, 2% Smile Cash is also accumulated, and Smile Club members receive an additional 1%. For overseas merchants, 2% of the payment amount is accumulated as Smile Cash, and for general merchants, 1% is accumulated.

Smile Card The Club automatically enrolls customers in the membership program 'Smile Club,' worth an annual fee of 30,000 KRW, upon card issuance. It offers a special accumulation rate of 2% at Gmarket, Auction, G9, and SmilePay merchants, and 4% when paying for Smile Delivery products. For overseas and general merchants, 2% and 1% of the spending amount are accumulated as Smile Cash, respectively. Domestic and international cardholders can also use domestic airport lounges twice a year.

Six card plate designs inspired by the Smile Card’s identity of laughter are also available. The annual fee is 10,000 KRW for Smile Card Edition 2 and 50,000 KRW for Smile Card The Club, with both domestic-only and domestic/international (Visa Platinum) cards priced the same.

Hyundai Card and eBay Korea are also holding an event offering benefits worth up to 130,000 KRW to commemorate the new products. First, Smile Card Edition 2 and Smile Card The Club customers will receive an immediate 10,000 KRW discount when spending over 10,000 KRW each at Gmarket and Auction. Additionally, when Netflix automatic payments are made with Smile Card The Club, up to 50,000 KRW in Smile Cash will be provided. From the 10th to the 18th, during eBay’s shopping festival 'Big Smile Day,' an event offering up to 60,000 KRW discount when paying with Smile Card will also be held.