Due to the ongoing pandemic, opportunities for natural meetings with the opposite sex have decreased, leading to an increase in people seeking "online" encounters through "dating apps." As the contactless society becomes more established, dating apps, which are easily accessible to the phone-savvy younger generation, have become more active. However, concerns about side effects are growing in some quarters.
In fact, as people communicate with unverified partners, cases of abuse have also increased. According to the National Police Agency, the number of cyber insults and defamation cases rose from 13,348 in 2017 to 16,633 last year.
Amid this trend, "Gold Spoon," known as a premium dating app, is attracting attention by eliminating concerns about unverified members, which can be a loophole in online meetings, and applying a thorough member management system for safe dating. It is the first to apply an economic verification system that strictly reviews identity verification documents from the moment of membership registration, earning trust from many users.
Recently, as meetings with the opposite sex through non-face-to-face methods have become common in the app service sector, crimes based on online anonymity have continued unabated. In response, Gold Spoon is being recognized for providing a trustworthy meeting place through these verification processes.
The app is securing not only users in their 20s but also members in their 30s and 40s who seek serious relationships through dating apps. Extending beyond simple one-on-one matchmaking services, it also offers a "party" service for various types of instant meetings and a "lounge" community service where users can freely chat.
Recently, it gained attention by introducing a service called "Chemistry Test," where users select their answers to 10 test questions created by the opposite sex and then estimate the compatibility based on the questions chosen by the other party. This service was introduced to help match people with compatible values. By selecting answers to 10 test questions created by the opposite sex and comparing the match rate with the questions chosen by the other party, users can assess their chemistry. It allows verification of subjective aspects such as personal values and tendencies, resulting in high satisfaction among members.
The CEO of Gold Spoon stated, "With the pandemic reducing offline meeting opportunities, online demand is increasing. However, due to the indiscriminate release of apps, various crimes and bad-mannered members are on the rise. I believe there are few dating apps that strive to compensate for these drawbacks. We will continue to operate by thoroughly verifying and managing members so that they can have safe meetings."
Meanwhile, Gold Spoon has formed partnerships with the Korean Association of Public Health Doctors and the doctors' messenger "MediStaff," attracting a large number of professional, high-income, and wealthy male members, thus securing a member base comparable to marriage information companies. Additionally, as of the end of February, it ranked first in the lifestyle app popularity chart, showing an outstanding growth trend.
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