i&View Communication, which specializes in various marketing businesses such as offline and online marketing, website production, and video production, announced that in addition to Google Search Certification, it has acquired five additional certifications in Google Display, Google Analytics, Google Shopping, Google Video, and Google Apps.
As the online marketing market continues to grow and become more active, the number of users of companies like Google and even YouTube has rapidly increased domestically, leading to rising awareness of Google in Korea every year and showing high growth rates.
However, since Google and YouTube are foreign companies, there are still not many marketing companies in Korea that can handle these platforms more professionally and systematically.
i&View Communication’s purpose in obtaining certifications in various fields beyond Google Search Certification is to establish differentiated expertise to conduct more professional and efficient marketing.
Obtaining Google Search Certification recognizes expertise from Google in creating and customizing effective Google Search campaigns, and Google Analytics certification acknowledges knowledge of advanced Google Analytics concepts.
Additionally, Google Display Certification recognizes basic expertise from Google in developing and optimizing effective Google Display campaigns, enabling advertisers to access Google ads more easily and providing significant assistance.
All employees in the marketing planning department who communicate directly with advertisers at i&View Communication have obtained these certifications, supporting not only the company but also each individual employee to professionally and efficiently handle Google marketing, thereby offering advertisers facing difficulties with Google ads a higher level of service.
Furthermore, there has been an increase in cases where similar marketing agencies that have not obtained certifications and do not professionally handle Google induce Google ads and force inefficient marketing. Therefore, it is essential to first verify certifications and carefully review whether a company can professionally manage Google before proceeding with Google advertising.
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