Family Pajamas Released for Frequent Use by the Whole Family Together

[Asia Economy Reporter Seungjin Lee] Shinsegae International's lifestyle brand Jaju is launching a pajama set that the whole family can wear together on the 30th of this month in celebration of Family Month.

Since its first release, Jaju pajamas have received explosive responses and have become the brand's most popular product. From January to April this year, pajama set sales increased by 232% compared to the same period last year, driving the brand's overall sales. In a Naver live broadcast held last December, Jaju pajamas ranked first in fashion sales.

As adult pajamas gained popularity, Jaju received many inquiries about children's pajamas, so they newly planned pajamas for children aged 7 to 11 to be worn together with adults.

Jaju's family pajamas are made from three types of materials suitable for summer, expanding the range of choices, and feature various colors and prints.

The 'Organic Cotton Seersucker Pajamas' are made from organic cotton and the summer representative material seersucker, providing good breathability and a cool wearing sensation. The 'Cotton Stretch Pajamas' blend cotton with stretchy material, offering a soft texture and freedom of movement. The 'Rayon Summer Life Pajamas' are made from 100% 45-count rayon, which quickly absorbs sweat and dries, maintaining comfort.

In celebration of Family Month, Jaju will offer discounts on the new pajama products starting from the 30th of this month. The family pajamas, sold at 49,900 KRW at offline stores and the online mall SI Village, will be available in limited quantities at a special price of 29,900 KRW.

A Jaju marketing representative said, "The culture of wearing pajamas while sleeping is rapidly spreading, causing a surge in related product sales," and added, "Pajamas are also popular as gifts, so we expect family pajama sales to increase during Family Month."