8 out of 10 Office Workers Say "Cash Is the Best Gift for Parents' Day"… Survey by Eugene Group

Yujin Group Conducts Survey Targeting 1,106 Employees of Affiliates

Eugene Group recently announced on the 29th that it conducted a survey related to Family Month targeting 1,106 employees of its affiliates, including Eugene Corporation, Eugene Investment & Securities, and Dongyang.
[Photo by Eugene Group]

[Asia Economy Reporter Lee Junhyung] Eugene Group recently announced on the 29th that it conducted a survey related to Family Month targeting 1,106 employees from its affiliates including Eugene Corporation, Eugene Investment & Securities, and Dongyang.

According to the survey, more than 8 out of 10 respondents (84.7%) chose cash as a gift for Parents' Day. Tangible gifts such as health supplements and home appliances followed at 10.1%, showing a significant difference. The reasons for choosing cash were 'because parents prefer it (42.2%)' and 'because it can be sent remotely (40.8%)', in that order.

The customs of Family Month appear to be changing due to the impact of COVID-19. Six out of 10 respondents (62.9%) said they would not go out for dining or other outings on Family Month anniversaries, an increase of 12.3 percentage points compared to last year (50.6%).

Additionally, 72.5% of respondents said that the frequency of spending time with or visiting their parents has decreased compared to before COVID-19. Those who said it was similar to before accounted for 22.2%.

The average expected expenditure for Family Month was 575,000 KRW, similar to last year's 556,000 KRW. Compared to 2019, before the spread of COVID-19, it decreased by 24.3% from 760,000 KRW. Only 2.6% expected their spending to increase compared to before COVID-19.

Many also preferred non-face-to-face methods for purchasing gifts. More than half of respondents (56.5%) said they would buy Family Month gifts through online malls, followed by department stores (17.5%) and large supermarkets (10.6%).

A Eugene Group official said, "The need for psychological and emotional management of employees is increasing in the changing social atmosphere due to COVID-19," adding, "Based on the survey results, we plan to expand programs that can maintain happy workplaces and family lives."