Live Taste Shopping Platform 'CJ OnStyle' Launches on the 10th of Next Month
Pre-Event for Online Lottery Entry 'Lucky Draw' Underway
Lucky Draw Numbers Issued via CJmall App from April 30 to May 9
[Asia Economy Reporter Kim Yuri] CJ OnStyle announced on the 29th that it will hold a pre-promotion event called 'Lucky Draw,' an online lottery entry concept, ahead of its brand launch on May 10. Entries can be made through the CJmall application from April 30 to May 9. Winners will be announced during the mobile live broadcast special for the CJ OnStyle launch on May 10.
CJ OnStyle is the new integrated brand name launched by CJ O Shopping on May 10. It consolidates the existing names of TV home shopping (CJ O Shopping), internet shopping mall (CJmall), and T-commerce (CJ O Shopping Plus) under the single brand 'CJ OnStyle.' Through this new brand, the company aims to break down the channel barriers between mobile and TV and leap forward as a mobile-centered 'live taste shopping platform.'
As the business focus shifts from TV to mobile, the pre-launch promotion is also conducted via the mobile app. The 'Lucky Draw' event, a lottery-style pre-promotion, is available for entry on the CJmall mobile app from April 30 to May 9. Upon the first entry, a lucky draw number is automatically issued, and if participants share the event with KakaoTalk friends and enter again, they can receive up to two additional lucky numbers. A total of about 2,000 winners from 1st to 10th place will be selected. The CJmall mobile app will be updated to the CJ OnStyle app on May 10, and winners will be announced during the first 'CJ OnStyle Mobile Live Broadcast' held that day.
In line with CJ OnStyle’s pre-launch event, which plans the optimal lifestyle, the prizes are composed of items highly preferred by the '3554' target customers. The grand prize winner will receive a 'Chanel Mini Coco Handle Black Caviar Gold.' Three second-place winners will be awarded the 'Louis Poulsen Panthella Mini (Chrome),' a Danish lighting brand with a 147-year history. Five third-place winners will receive a 'Tiffany Pendant Necklace,' and ten winners each for fourth and fifth places will get Apple AirPods Pro and a Smeg Drip Coffee Machine, respectively. Additionally, various prizes such as Riedel Black Tie Wine Glasses, Diptyque Perfume, and 30,000 KRW in points are prepared.
On May 10 at 10 a.m., during the 'CJ OnStyle Launch Special' mobile live broadcast announcing the 'Lucky Draw' winners, various customer benefits of CJ OnStyle will be introduced. The 'First Meeting Gift' promotion will reveal the 'Odense Limited Edition Tableware (Teacup + Saucer) 2-Person Brunch Set,' available only through this promotion. From May 10 to 31, when the CJmall app updates to CJ OnStyle, all customers who purchase over 100,000 KRW in a day can apply for the 'First Meeting Gift.' Applications must be made on the day of purchase, with daily first-come, first-served slots for 200 people at 10 a.m. and 300 people at 8 p.m. Other promotions such as 'Raffle OnStyle,' 'Multi Grill Cooker Gift upon 3 TV Product Purchases,' and '20,000 KRW Coupon Pack × Brand Specials' will also be unveiled on the CJ OnStyle app to raise customer expectations.
A CJ OnStyle representative said, "CJ OnStyle is a platform that plans the optimal lifestyle with discerning products and brands and proposes rational taste consumption. Rather than ordinary promotional events like price discounts or points accumulation, we will conduct mobile promotions that carefully consider the tastes of target customers and provide a unique enjoyment experience."
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