[Asia Economy Reporter Lim Hye-sun] KT&G will launch a new dedicated stick product, "Mix Shine," for its heated tobacco product "lil Hybrid 2.0" nationwide on the 28th.
"Mix Shine" is designed for consumers who want the original taste of tobacco, replicating the flavor of traditional cigarettes, and features a "Super Carbon Filter." The packaging applies the unique "X" pattern of the "MIIX" brand and emphasizes a rich product characteristic with gold-tone colors.
"lil" has grown into an influential electronic cigarette brand in Korea since its launch in 2017. In particular, the "lil Hybrid 2.0," the dedicated device for "MIIX," is a KT&G proprietary technology product that uses both cartridges and sticks simultaneously. It has received positive feedback from consumers due to its abundant vapor production, reduced unpleasant odor, and ease of cleaning.
KT&G demonstrated its brand competitiveness by signing an overseas sales contract for "lil" with Philip Morris International (PMI) in January last year. After sales of "lil Hybrid 2.0" and the dedicated stick "MIIX" began in Japan in October last year, the positive initial response led to an expansion of sales locations throughout Japan, including major cities such as Tokyo, Osaka, and Sapporo, in February this year.
The selling price of "MIIX SHINE" is 4,500 KRW per pack.
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