KT Marketing Coach Increases Accessibility to Digital Marketing with Low Costs
[Asia Economy Reporter Koo Eun-mo] KT, which declared its transition to a digital platform company (Digico), is focusing on supporting small business owners by continuously launching solutions that enable everything from commercial area analysis to marketing using artificial intelligence (AI) and big data.
According to industry sources on the 26th, KT's Marketing Coach has been receiving positive responses from small business owners since its launch in December last year, with the number of subscribers steadily increasing. Marketing Coach is an AI marketing integrated management solution that helps small and medium-sized business owners with digital marketing by utilizing KT's big data and AI.
As infinite competition has become the norm across all industries, promotion and marketing for survival have become essential even for small business owners. However, due to the burdensome costs, it is not easy to entrust work to advertising agencies, and doing it directly is hindered by complicated methods and other obstacles.
Marketing Coach has increased accessibility to digital marketing by enabling users to analyze the market and execute advertisements directly with a small marketing budget. It provides analysis such as 'local trends' and 'consumer data' by utilizing mobile usage log data from telecommunications companies, payment data from card companies, and social network service (SNS) data to analyze demographic characteristics such as gender and age of search users. Through this, users can quickly check industry trends and utilize them for new product or marketing planning.
In particular, the fact that advertisements can be directly executed on Naver and Instagram, and marketing strategies can be flexibly adjusted based on inflow results, is drawing attention. A KT official in charge of Marketing Coach at the World IT Show (WIS) 2021 explained, “Small business owners starting digital marketing for the first time not only have limited capital but also find it difficult to spend large amounts of money in situations where effectiveness is unverified. Marketing Coach attracts interest because it allows users to see trends related to relevant products directly and conduct marketing with the desired amount in the desired situation.”
KT currently plans to release a mobile version of the web-only service and continuously expand advertising channels to respond to the marketing demands of small business owners. A KT big data team official stated, “In addition to Naver and Instagram, we plan to link with IPTV and outdoor advertisements owned by KT, and are also in discussions with Facebook and Google,” adding, “We also plan to provide additional data such as visualization of customers’ daytime and nighttime residential areas using geographic data and estimated delivery app usage counts by region.”
Besides Marketing Coach, KT introduced the ‘Jalnagage’ service at the end of last year, which allows prospective entrepreneurs considering startups to analyze commercial areas using floating population, sales information, and customer movement paths. On the 22nd, KT also launched the 'Interactive Reservation Check-in' service, enabling small business owners to easily manage customer reservations.
Since CEO Koo Hyun-mo’s appointment, KT, which declared its leap to Digico, has been focusing on expanding the proportion of non-telecommunication businesses and enhancing competitiveness in business-to-business (B2B) sectors based on its ‘ABC (Artificial Intelligence, Big Data, Cloud)’ capabilities. The continuous release of solutions related to small business owners, who lack physical and human resources, is part of this strategy. Internally, it is also interpreted as reflecting KT’s role as a national enterprise.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
